LG Declares New Era of Blue Ocean Management

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LG Electronics (LG), a leader in consumer electronics and telecommunications, today announced the launch of its first 'Blue Ocean* Management' campaign. Underlying its drive to beco me a top three consumer electronics player by 2010, the program incorporates the understanding that only flexible companies that adapt to lifecycle and industry changes will enjoy continued growth. Further, LG plans to double its sales volume, profit and shareholder benefit by 2010 with 30% of its sales volume a..

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